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Rethinking Booth Location: What the Data Really Says
Exhibitors have heard it before: Location is everything. The belief that a booth closer to the entrance will naturally outperform others...
3 min read
Why Measurement Deserves More Than A Sliver of Your Budget
Measurement accounts for just 2% of exhibitor budgets while shipping and logistics consume 8-18% each. Yet this smallest allocation offers the highest ROI—answering what bigger spends can't: Did our investment actually drive results? Today's AI analytics go beyond badge scans to reveal the complete attendee journey, making measurement essential, not optional.
2 min read
What A Jar of M&M’S®s Can Teach You About Booth Engagement
You’ve seen this game a hundred times: Guess how many M&M’S®s are in the jar? Simple enough. You eyeball the size of the jar, squint, do...
3 min read
Why Side-By-Side Booth Comparisons Miss the Mark (And What to Use Instead)
When trade show season hits full stride, exhibitors face the same burning question: How did we do compared to last time - or to other...
2 min read
Back to Basics: Understanding Event Metrics
A foundational post breaking down key metrics: Impressions, Walk-Bys, Walk-Ins, FQVs, Engagers, Time in View, and Dwell Time.
4 min read
The Art & Science of an Irresistible Booth
Creating a Trade Show Booth That Captivates and Engages Visitors Creating a trade show booth that captivates and engages visitors goes...
5 min read
4 Types of Trade Show Booths: Understanding the Engagement and Attraction Matrix
A holistic approach to understand and improve the impact of your trade show booth
3 min read
The Best Metrics to Evaluate the Success of Your Trade Show
Improve your trade show ROI and booth performance with foot traffic analytics and top events metrics.
4 min read
How to Increase Visitor Dwell Time in Your Trade Show Booth or Exhibition
Increase dwell time for your trade show booth or exhibition and maximize brand impressions and customer engagement for live events.
2 min read
How to Measure ROI for a Trade Show Booth or Experiential Marketing Event
Measure your trade show booth performance with visitor analytics and metrics such as impressions, engagement, and customer conversions.
3 min read
FastSensor and Experiential Marketing: How We Can Help in Your Next Campaign
Track your experiential marketing activations with as much detail as you track your website analytics.
4 min read
Maximize Your Experiential Marketing Campaigns with FastSensor
Say goodbye to the traditional billboard campaign. It's dead and buried. Consumers dislike having ads shoved in their face. They skip...
2 min read
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