Experiential marketing has come to the forefront over the past several years. One of the major reasons for this is social media. The power of social media makes it possible for brands to go viral and to get a lot of attention to their company with a relatively small investment. This type of marketing can help to get companies on the map, and it gets more eyes on the brand, including eyes that would not have known the brand existed otherwise.
What is Experiential Marketing?
Experiential marketing is sometimes called engagement marketing, live marketing, or event marketing experience. It utilizes a range of strategies that veer away from traditional marketing. The goal is to immerse the customers with the product or service by engaging them in a range of different ways. Through experiential marketing, it becomes possible to create lasting and emotional connections with the brand, which helps to improve customer loyalty.
People will be more included to share information about your brand with their online friends and those who are offline. The experiences might include an event, a part of an event, or a pop-up activation that is not tied to an event. There are many options.
What Are the Benefits of Experiential Marketing?
A brand is going to benefit whenever it is able to make the customers happy and when it is able to make the customers remember them. Creating those emotions and creating a great, memorable experience will pay major dividends for the company. Those who are pleased with not only the products that are being offered but the experience they were able to have will sing the praises of the brand. They become a powerful and lasting word of mouth campaign for your brand. Many customers are highly influenced by word of mouth when they are making purchases.
Choosing to use quality experiential marketing will provide your brand with a competitive advantage. You are not only winning over the wallets of the customers but also their hearts and minds.
In addition, this type of marketing tends to draw some attention beyond just your initial customers. It also gains attention from influencers and the media, who can then help to spread your message and your brand even further. You will find that you have more exposure on social media, which is what can help your marketing go viral and reach more people.
Overall, it has proven to be highly effective in helping to generate sales, leads, and sticking in the minds of those who experience it and even those who simply hear about it later. You are able to interact directly with consumers in ways that traditional marketing cannot.
Better Experiences, Better Brands
The old ways of running marketing campaigns no longer work. It’s not possible to simply run a traditional Internet marketing campaign and hope that it’s enough to promote and grow your business. Consumers are at a point where they want more. They want to have experiences, and they want these experiences to be engaging, captivating, and memorable. They want them to be authentic experiences that will cater to their interests while still showing them that your brand is better than the other options that are out on the market.
Of course, many brands, both large and small, are not entirely certain how they can start to incorporate experiential marketing into their business. It will take some research and a plan, along with creativity and imagination, to create an experience that is perfect for your business and brand. It’s not as simple as mimicking what other companies are doing since you need to make sure that you are creating experiences that are right for your audience.
However, when you are able to create these experiences, it opens up new pathways to success. There is a world of possibilities out there that can work well for your brand. You will be able to create experiences that will have a lasting impact, which will provide you with a boost for your business.
Is Experiential Marketing Right for Your Company?
Is this type of marketing the right choice for all of your marketing needs? You will still want to have a marketing strategy that covers all of your bases. However, you will find that adding experiential marketing can provide a needed boost to different campaigns and events, and it should be something that is always a possibility for you. The situations where you will add this type of marketing will often depend on your resources, your timeline, and your goals.
They can do a fantastic job of humanizing your brand. They create experiences that will leave a positive and long-lasting impression of the brand. However, it is important to keep in mind that even though these are in-person experiences, they also need to be blended with your social media efforts and all of your other content across all of your channels. It’s not about picking and choosing only certain elements for your experiential marketing. It’s about marrying them together with all of your other efforts to provide you with a cohesive and workable strategy.
The Key to Great Experiential Marketing
Those who are not overly familiar with experiential marketing might try to keep things very simple and basic. However, it is not enough to offer attendees a prize wheel or a raffle drawing and believe that you’ve successfully used this type of marketing. You instead need to create touchpoints that will engage the attendees in ways that they might not have considered. This provides a benefit to you and your event, and to your sponsor if there is one involved. It’s important to have a large enough budget that can make an impact, or that you have a big name brand that can back up the efforts.
The most important part of creating great experiential marketing is ultimately finding an option that can involve the customers while entertaining them at the same time. This makes them more likely to remember and share their experience with others. By creating these brand advocates, your business will grow.
However, it is also extremely important to collect data, which can be used to help with your experiential marketing, as well as other aspects of your business. FastSensor is here to help you with your efforts.
Our company is able to provide you with a better way of measuring customer engagement for ROI. We’re able to pick up on nonpersonal signals sent out from customer devices. Their identity and privacy remain protected, while we are still able to gather the information that can prove very helpful. For example, we are able to determine the traffic flow in and out of an event or a store, where the customers visit, and how long they stay in each area, as well as how often they return. This data is collected and provided in near real-time.
With access to the data, it allows you to have a better understanding of where your marketing is succeeding and areas where you can do better. It helps you understand how customers are feeling about your products and services, and how you can better serve them. It’s time to take your marketing to the next level.