Although many companies are starting to realize the true benefits available with experiential marketing, not all companies understand how to incorporate this into their own business. It’s important to have an understanding of some of the basic ground rules for building and executing a quality experiential marketing strategy. Below, you will find some of the best strategies that you will want to utilize in order to make the best use of experiential marketing.
Align Your Business Goals
One of the most important things that you will need to do is make sure that you are critically thinking about your business goals. It is very important to think about what you are trying to accomplish. When you are setting up an experiential campaign, you will ideally want to align it with one of your company’s major goals. However, as you are considering your company goals and starting to think about how you want to run the experiential campaign, it is also important to consider the cost.
When you look at many of the experiential marketing examples that are being used by some of the biggest brands, tend to be very expensive. Many of those brands are using cutting-edge technologies in their marketing, which causes the prices to skyrocket even further. You will want to make sure that your goals and your marketing budget can match up. You don’t have to do the same things as the larger brands. There are other ways that you can use experiential marketing and still get a great effect.
Integrate Online Elements into the Offline Experience
One of the mistakes that some companies that are new to experiential marketing make is not tying in the experiential campaigns to their online elements. However, technology and online elements are very important for all aspects of marketing. This certainly includes experiential marketing. In fact, when tying your online elements into the campaigns through your tech, you can reach your customers and potential customers to entice them to take part in the experience. There are many ways that you can leverage your online presence to do this. Let’s look at a few of the best.
Promote Using Online Marketing
Online marketing is a very good option to get the word out about your event, and there are several different options that you can use to do this. You will want to send out emails to all of the people who are on your mailing list to let them know about the event and the experience they can expect. In addition, you can use cost-per-click marketing on social media. This is a fast and reliable way to let a large number of people know about the event in a very short time. The goal is to use several different online avenues to let people know about the event.
Have a Great Website
Something else that you might want to do is set up a separate website to promote the event. You can then use the URL in all of the marketing that you do when you are promoting on social media and in your email marking. If you are unable to have a separate website for just the event, you can create a special page on your current website dedicated to the event. In addition, you should be promoting the event on your regular website and blog.
Be Sure to Use a Branded Hashtag
Anyone who has been on social media for any length of time knows just how important hashtags are. They help to make it easy for people to promote ideas and events. While they are certainly popular on Twitter, they are also used in most of the other social media platforms that are available today. Therefore, it is always a good idea to create and use a branded hashtag for your experiential marketing campaigns. These help to make it easier for people to share information about the event. It also makes it easy for you to find posts that are about the event no matter where they might be.
Take the time to come up with a branded hashtag that is going to be memorable and easy to type out on mobile devices. Make it snappy and make sure that it makes sense for your promotion.
FastSensor Wants to Help
We know that understanding all of the ins and outs of experiential marketing is not easy, and it can be difficult to understand exactly how you can track the customer experience. For those who want to know more about this type of marketing, and who want to make the best use of marketing for their business, it’s important to get in touch with us today.
One of the most critical components of using experiential marketing is to make sure that you are able to increase your return on investment. ROI is an important method for tracking performance metrics. This will give you a better idea of what did and did not work. The knowledge that you gain will ensure that you are able to make your next campaigns or events even better.
Our specialty at FastSensor is real-time customer experience tracking. We can track customer engagement for ROI, and even better, we can do this in real-world settings. This includes trade shows and in retail stores, for example. The technology that we utilize can track foot traffic, visitor profiles, dwell time, and even conversion from displays. This means that you will be able to get a better insight into the visitor’s experience, so you can position your displays and staff better. We utilize AI-powered analytics in order to provide you with actionable data.
The information will help you to improve your ROI through the creating of the perfect experience for visitors. When you do this, it will help to make it easier for you to generate more leads and to make improvements to your experiential marketing going forward. FastSensor makes it all nice and easy.