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Keeping Your Events on Trend

We’ve all wanted to be the person who “thought of that,” whether it was a billion-dollar invention or a clever marketing tactic. In fact, we might have been that person in the past and had a great idea for an event that was a huge success. You might have continued using it and enjoying repeated successes, and then at some point, the buzz began to fade. And here we are, and now your event is less than stellar, and you’re looking at another big-ticket event wondering, why wasn’t the one who thought of that?!

Fresh ideas are everywhere, but they are often a reflection of cultural shifts, new technologies, and emerging theories or trends. As an example, today’s events and shows are thought of as open-minded, diverse, inclusive, and experiential. If you are planning an event and it needs an injection of energy, we offer the following tips:

1. Be Different

You don’t need to go full-scale unique, and different from past events. Instead, add a bit of the unexpected. It can relate to technologies, color schemes, entertainment, or just about anything else. The goal is to add a new element that appeals to attendees and which relates to the industry, even if peripherally. This is a good way to take a new perspective and add that edge.

2. Admit Mistakes

Most participants and others involved will be happier to work with you if you are humble about mistakes. You need to be able to evolve the event, and that might mean mistakes that are on the heels of some risks. The good news is that you can glean some insight from the mistakes and learn from any sort of failure. Did that “different” concept from point one tank? If so, why? What other angles could have been used or what new element was overlooked. And with that in mind…

3. Be willing to evolve the event, and then do so again, and once again…

The idea of adding something different and learning from mistakes means you will be constantly adapting the event or show to your findings. Never cease to hold up your plans for a bit of scrutiny and change, and you will find that attendees ad others notice, and see the show or event as adapting to trends in the industry, or in their changing needs and interests.

4. Use tech to scale the event’s constant evolution

FastSensor is an example of the tech that can be used to evolve any sort of industry event or show. It can track what is working in your event and what is not. By measuring various trade show metrics, you can learn a lot about how often a booth was visited and how many customers and potential customers engaged with the exhibits and representatives. Using sensors and wireless technology, a brand can measure how many people visit the booth, their routes within it, and the duration of visits.

Whether you are the planner and manager of an event or a participant with a booth or display, you can keep yourself on-trend and hold that position as the one who so many says “why didn’t I think of that?” about. It takes ongoing thought and effort to reach that point, but by implementing a solution like FastSensor, you can begin to capture data that helps you innovate, avoid mistakes, and evolve any show to a far more profitable, engaging one.

Get in touch to learn more about this passive technology that can work well in an array of consumer venues, including stores, trade shows, restaurants, and more.



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