We already explained the meaning of using experiential marketing campaigns and all the benefits that your brand can accomplish using them. So, in today’s post, we will explain some different types of experiential marketing strategies.
The use of these strategies can help to elevate your business and brand and really get the attention of your prospective audience. When you are choosing a strategy, you will want to consider how it can be best used for your particular brand and whether it is the right option for you or not. There are plenty of great strategies from which you can choose.
Product Showcases
One of the best and most effective types of experiential marketing is product showcases. This is not a new idea. Years ago, there were areas in stores where products could be displayed and where people could get hands-on experience with the item before deciding to make a purchase. Even earlier, there were door-to-door salesmen who would bring products to peoples’ homes to show them off and to try to get a sale. A similar tactic works extremely well today.
So many people today are buying online without ever actually experiencing the product or knowing whether it’s right for them. They look at the listing and the images online and read some reviews before making a decision. However, this often leads to buyer’s remorse when they get the product and realize that it won’t work for their needs. This is where the brick and mortar stores of today can really shine.
Those who are selling quality products can utilize a product showcase as a way to get the attention of the people in the store, who are essentially your audience. There is a range of different ways that this can be done, depending on what you are selling. It is possible to have product demos, allow customers to get hands-on with the product, or even have virtual experiences, which we will discuss further below.
Create an Immersive Experience
Another great option is to create an experience for the customers that is very immersive. This can be done through virtual reality with headsets and setups that can take the customer through an experience that is entirely virtual. This can work for a wide range of different types of business, including automotive, travel and hospitality, and more. Even without virtual reality, you can immerse the customers into your brand and the product you are offering, showing them the benefits that it can offer.
Marketing Stunts and Guerilla Marketing
Both of these options can work well, but you will have to be careful when using them. Some stunts and guerilla marketing will not be well-received by the customers, so you need to be sure that you are on-brand and that you are going to appease the customers.
With stunt marketing, you will want to create content that is easy to share, and that gets people talking. It should have several layers, so people are willing to put in the time to learn what’s actually happening.
A recent example of this was when IHOP created a marketing stunt by turning the “P” upside down and into a lowercase “b”. People wanted to know if it was real and what the new logo stood for, so they started to look deeper. They found that the “b” stood for burgers, and it got a lot of people online and offline to start talking about the restaurant. Of course, they weren’t really going to change the logo, but it got them a lot of attention, especially when people thought it was real.
Guerilla marketing is a marketing tool that requires creative content that is often unconventional. Viral videos, video challenges, and even the stunt above marketing fall into this category. As with all marketing, you need to make sure it is done well.
Event Marketing
Experiential marketing at an event is a fantastic way to immerse customers in your brand and product. Most events should have some type of experiential marketing, and this will tie in well with product showcasing. By giving the customers a place where they can experience the products in real life before making a decision, it can help to convert them into actually becoming customers, often on the same day. It is also a way to get people to experience your brand, which helps to build loyalty.
Brand activation also ties into the options for marketing that are listed above. Providing showcases of your product and brand will help to get customers more excited about what you are offering. Even small events that are held at your property work well as a way to promote not only the product or service but also your entire brand. Make the visitors feel as though they are really a part of the experience.
Improving the Experience for Your Customers
This is a long-term strategy, but it is one that all businesses should adhere to if they hope to succeed. Create a marketing campaign that creates innovation and services from your business that can help to highlight what your brand is all about. Provide customers with more options and better service, and it will improve their overall experience with your company. This helps to provide you with more sales.
Get Help from FastSensor
If you are coming up with experiential marketing ideas for your company, you want to know that your marketing dollars are being used effectively. You need to think about your return on investment to ensure that the marketing is worth it. It can provide a range of benefits, but you need to be smart about developing them and tracking them. FastSensor will make monitoring the results fast and easy, thanks to the power of the system.
FastSensor is a system that will track nonpersonal RF from the phones or other devices the customers are using. You can track how many people are stopping by your establishment or booth, whether they come inside, how long they stay there, and what the most popular locations are. You can do this for any experiential marking event or showcase that you have, as well. The near real-time data you receive will help you make the necessary changes to improve customer satisfaction and sales. It’s well worth scheduling a demo.